ABOUT ME
I left Sales Leadership and launched my own business because I saw an "excavated homesite" kind of hole in conventional sales training.
I get it. You're aiming to ramp up sales and reduce discounting, yet you're facing a team that's just not hitting the mark. You need more than just a trainer; you need a partner who bridges the gaps in your team's selling process with strategies that stick.
And that partner is me.
I'm Carla Weinmeyer. With two decades in sales and leadership, I've clocked countless hours in training sessions and seen firsthand how salespeople revert to ineffective habits. I noticed training programs focused on "primary steps" but overlooked the "connectors"—those essential transitions between phases that propel a sale forward.
This gap sparked our program, integrating these connectors for a fully guided journey from start to finish. Our approach simplifies complex strategies into clear, actionable language, ensuring your team grasps and confidently executes new methods.
We've backfilled the hole left by conventional training by embedding the "steps between the steps." Your team will finally have the missing links to clinch more sales and boost profits.
Intrigued? Reach out, and let's master your first move together.
Carla Weinmeyer
MAXIMIZE SALES & MINIMIZE DISCOUNTING
I help homebuilders like you build revenue,
not just houses.
Our transformative approach breaks through sales teams' resistance to traditional training, igniting profits with strategies that stick.
01.
MASTER YOUR FIRST MOVE
Ineffective sales teams are like insulation in a house; you may not see it, but when it's not there, it'll cost you. Let's face it: It's not a question of "if" you're losing sales but "how many." For visionary homebuilders, sales training isn't an expense; it's a strategic investment in shaping your luck.
Let's connect to delve into your struggles, whether it's battling excessive discounting or missed targets. We'll curate a blueprint of your company's goals and track progress.
Band-aids only prolong the underlying issues; let's architect a lasting solution together.
YOUR GAMBIT
From Checkers to Checkmate
Your homes won’t sell themselves, and
neither will an unprepared salesperson.
Because if your team can’t map out on paper
a detailed sales process within five minutes…
Houston, we have a problem.
An effective sales program is crucial.
So is selecting a program that challenges traditional
methods and transforms learning into action.
It’s time to roll up our sleeves and get to work.
I make homebuilders more money by optimizing their sales teams' performance with a transformative selling program that overcomes their resistance to training, empowering them to confidently adopt winning strategies.
Here's how
The Bottom Line Is:
Amidst a sea of competitors clamouring for your customers' attention, standing out is non-negotiable.
02.
EXECUTE YOUR STRATEGY
Our hunch is that your top performers aren't the ones driving your interest in sales training — so we're focused on diminishing the self-doubt hindering the rest of your team. By revamping the old-school "practice makes perfect" for "progress over perfection," we equip your team with the confidence to implement transformative strategies.
Building on this approach, the integration of "connectors" is a critical element that sets our sales process apart. These "connectors" are the missing links, bridging the gaps between primary steps and ensuring your team stays on track. This method redirects their focus from "closing the sale" to meticulously checking off each step, leading to profitable sales that unfold naturally.
We're not just another training program; we're your key to unlocking legit, bankable results.
03.
CHECKMATE
Witness tangible bottom-line impacts as you attain elevated sales with healthy margins. Picture the return on investment as a well-deserved reward for your trust and dedication, marking your company's evolution beyond competing solely on price.
With your sales team firing on all cylinders, experience streamlined operations, reduced stagnant inventory and improved forecast accuracy.
Choosing us wasn't just a spot-on decision; it was hands-down a strategic investment in your company's future prosperity.
– GEORGE SZASZIEWICZ
Owner of Frontline Shoppers Inc.
Carla hired our firm to evaluate her sales team’s performance through mystery shopper assessments. While individual salespeople often excel, it’s rare for a homebuilder to achieve consistently high scores across the majority of its sales staff.
Building your Team’s DNA
Discover our training blueprint designed to transform your team’s performance. Watch your underperforming sales staff become skilled professionals, adopting deliberate strategies instead of inconsistent tactics. Our approach will give your team the confidence to improve performance and boost your bottom line.
We've tailored our program to lift your average performers with a step-by-step approach, breaking down each phase into actionable steps. By shifting your team's mindset from "chasing the sale" to prioritizing step execution, sales naturally emerge.
For example, aware that 60% of salespeople shy away from objections and financial discussions, we've woven these conversations into our selling process. Since a salesperson can't solve a problem they don't know exists, proactive engagement with customer objections reduces lost sales. Additionally, taking the reins during negotiations safeguards your bottom line.
Our ongoing weekly sessions, available in-classroom and online, build lasting behaviours, lifting your team members who need it most.
Here's the thing: no program will alter your team's behaviour unless it tackles the self-limiting beliefs that hold them back. A staggering 70% of salespeople fear failure and rejection; a fear that isn’t inherent but develops over time as they encounter repeated rejections from unsuccessful approaches. Over time, this erodes their self-confidence, which leads to their avoidance of implementing new strategies.
Rah-rah sessions often fall short, offering mere encouragement without addressing the root of the problem. To combat this, we reframe their self-talk to embrace setbacks as valuable learning opportunities to overcome fear and regain confidence in their abilities.
In a perfect world, our sales team would self-sharpen their skills, but reality proves otherwise. That’s why we don’t leave practice to chance.
However, high-pressure role-plays right after learning can be counterproductive, and traditional “practice makes perfect” methods can cause stress and slow progress.
Rather than surprise role-plays, we set clear objectives for upcoming practice sessions, giving your team time to absorb concepts at their own pace. This approach encourages self-driven practice, resulting in more beneficial sessions. By focusing on “progress over perfection,” we build confidence, making the transition to real-time execution not just possible, but highly probable.
With fears confronted and skills honed, your team is now prepared for real-world application. However, this transition from practice to execution is often where sales training progress stumbles.
Conventional training emphasizes the "practice makes perfect" mantra before engaging with customers. But newsflash: live situations differ from practice. Our progress-over-perfection philosophy frees salespeople from the grip of perfectionism.
By prioritizing progress over perfection, we help your team perceive imperfect outcomes not as failures but as valuable learning opportunities. This shift in mindset reduces the fear of failure and rejection, ultimately breeding confidence in tackling real-world scenarios.
Drawing insights from real-time experiences, your team repeats and refines their techniques, embedding winning habits into their DNA.
Gone are the days of fixating on "closing the sale." Now, by executing each step of our process, they gain control and address the essentials they once avoided. These incremental steps boost confidence, leading to increased sales and authentic profits.
Take a moment to appreciate the transformation—the entire team has elevated their performance, closing the gap with your top performers. With a refined methodology and resilient mindset, you've set them on a trajectory to become unstoppable.
CHBA SALESPERSON OF THE YEAR AWARD
5-TIMES
TOTAL HOMES PERSONALLY SOLD
850+
YEARS OF SALES & LEADERSHIP EXCELLENCE
20+
Ignite revenue with a sales solution that sticks Ignite revenue with a sales solution that sticks Ignite revenue with a sales solution that sticks
Ignite revenue with a sales solution that sticks Ignite revenue with a sales solution that sticks Ignite revenue with a sales solution that sticks